Last night, Alicia and I attended a Skillshare class called “SEO Is Your Friend: Intro to Link Juice and Ranking High on Google,” at the offices of Producteev, a cool new task management app. Here are a few of the tips I found most interesting, which will help with search engine optimization (SEO) for this here blog or any website:
- Include the keywords you want your site associated with in your website title, metatag description (limit it to 70 characters; Google only shows that much in the preview) and headers.
- Only bold important/relevant terms on your site — Googlebots place more importance on bolded terms, so bolding random words will confuse them.
- Make sure you have relevant keywords in your anchor text (those are the words you hyperlink) and avoid writing generic things like “click here.”
- Optimize your image filenames and webpage URLs with relevant keywords, separated by dashes (other symbols confuse the Googlebots…they get confused easily). For example, it would be better to name this image “OMG-walrus.jpg” before uploading it to your site, instead of something generic like “untitled.jpg.”
However, using these tips to optimize your own site can only take you so far — what will really help you is getting inbound links from a wide variety of other websites, something that you can’t exactly control, unless you own a wide variety of influential websites. The good news is that PR can help you with that! Securing media coverage and guest posting opportunities on other blogs and websites that link back to you will increase your own site’s Google juice.
It’s also worth taking a look at where your clients rank on Google when you search for the keywords they’d like to be associated with. It took them over a year, but the aforementioned Producteev finally made it to numero uno for its term of choice, “task management,” partly by pitching online journalists and bloggers and guest-blogging on other sites. So, follow these tips and soon, maybe you too can be sippin’ on gin and Google juice.